TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-created content appearing in their streams. This move comes as the company disclosed that it presently contains over 1 thousand million AI videos.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This development aligns with a increase in content created by AI, spurred by recent content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising content creators on a competing service primarily display AI-generated videos. A significant portion of this content is considered low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we want to offer the community the ability to adjust the amount of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its service identified as made with AI. Collectively, over 100 m media items are uploaded to the platform daily, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Users will be able to limit or boost the amount of AI-generated videos they see by using the topic control option in the app and selecting the AI content topic. Other topics that can already be controlled under the tool include current affairs, fashion, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines oblige content makers to label “realistic” AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.
In addition, the app will now add an artificially created tag to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a $2m educational fund for specialists and institutions to create informative material about responsible artificial intelligence. This project will assist educational bodies dedicated to educating coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, amid debate over plans to lay off numerous content moderators in Britain. It is planning to cut a significant number of roles in its trust and safety department in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but AI can protect employees by filtering out the most graphic content prior to it has to be seen by humans. TikTok announced a significant reduction in disturbing and violent content handled by human moderators over the previous year due to the use of its automated systems.
It is vital to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
